In brand activation, the structure is part of the story. It needs to look sharp, go up fast, travel light and survive multiple installs without looking tired. ModTruss® and BEEEM® give creative and production teams a structural kit that’s as flexible as your ideas.
You can design a core structural concept once—then re-skin, resize and adapt it for different locations, footprints and audiences.
Tight install and de-rig windows
Varying site constraints and footprints
The need to balance creativity with safety and structural integrity
Re-usability across tours and campaigns to protect budgets
ModTruss® forms the structural backbone of your activation—supporting loads for scenic elements, LED, AV and interactive components. Its modular nature makes height changes and layout tweaks simple between venues.
BEEEM® provides the architectural outer shell, enabling clean lines, sharp edges and a premium feel. Because it ships flat-pack and assembles quickly, it’s ideal for mall spaces, public squares, stadium concourses and exhibition halls.
Based on the typical load requirements and deployment speed needed for Brand Activation Structures, we recommend the BEEEM® system.
